JR -- Genre Research (1)

JUNO -(Reitman,2007)


Camera –

• Juno's opening title sequence is Juno walking through her town while drinking a bottle of SunnyD, through research it was found that Ellen Page was photographed with a high speed camera from a number of angles walking on a treadmill and drinking SunnyD. 
• There are many different camera techniques used for this opening credits, firstly the use of normal footage of Juno walking the camera pans along following Juno until she reaches a tree, then the animation drawing techniques begins when she emerges from behind the tree. This animation cartoon drawings continues in through out the until the end of the opening credits.
•  We are first introduced to the protagonist (Juno) with a close up of her drinking Sunny D, this represents the genre of ‘Teen’ as we are set with a teenage female.

Sound –

• The non diagetic music, which is the soundtrack of the film, ‘All I Want Is You’ this is a love song, which enforces the genre of teen romance. This is the only sound in the whole opening sequence; this shows that music could be a big impact of teenagers’ lives and how they act from it. 
• There is no dialog only the music and images from the cartoon. The non-diagetic music is an upbeat song to represent the general mood and genre of the film being a 'teen romance'

Mise-En-Scene -

• The costume of Juno are casual and quite untidy, this shows a stereotype of a typical teenager and how people view them in society.The lighting in the scene is bright, in the cartoon the scene brighten further with colourful images montaging the scene. 
• The main prop in the scene is Juno's bottle of Sunny D, which she carrys throughout the opening credits, this could connote unhealthy teenage lifestyle.

Editing -

• To get the cartoon images for the whole opening credits, 900 still images of a walking and drinking Juno were printed out and repeatedly run through a Xerox machine to degrade their quality until the pictures appeared hand-drawn. The scene was filmed in front of a green screen.