Our social group that we tried to represent in our product was teenage girl which means our key target audience ranged from teenager to 30 years old for the genre of Horror.
We chose to use the Psychological Horror out of the sub-horror genre as it has less gore and special effects needed to make the fear fact needed in this genre possible. Also the age restriction of our audience research lead to us appealing to this target audience as we promoted our idea to 16-18 year olds. Our opening conformed to the convention of stereotypical roles in this genre of films, showing a girl as the protagonist being weak and innocent to society. We used a few key shots to place the audience with the lead role, POV shots were used to show her emotions and how the fun atmosphere changes to fear and suspense. The audience becomes involved in the leads emotions and thus feel sympathy for her and conform to her side.
In the following shots, we see the everyday activity of a teenage girl so which represents the stereotypical teenage ideologies, messy rooms, morning activities. The music we used didn't represent the age group as it was a twinkle chimes which you would feel not to be heard by teenagers, we did these as the convention of a horror film was the scary slow music.
We used the villain as a male role, but in some films we researched this was different and the gender roles were exchanged, with the female being the villain and the male being seen as defenceless and afraid of the female. This was seen in the Japanese Horror of The Scissors Massacre (Kotaro Terauchi, 2008) where the female is the killer.
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